Whether the marketing effect is good, the landing page (Landing Page) is very important, a good landing page can get more clicks and conversions.
Landing page refers to the first page a user sees after searching/clicking on a keyword. The indicators related to the landing page include click-through rate and bounce rate, reflecting the effect of the landing page.
After years of experience in landing page production, I found that for a page, there is no good or bad, only suitable or not. There are many times when Buy email list the page design is ugly, but inadvertently "judging the ugly" becomes the traffic password. The user finds the desired result and completes the purpose action on this page, which is a good landing page.
01 Clear value proposition
Some landing pages are flamboyant. If the visitor does not know where to click and cannot quickly achieve the desired purpose, it is not a good page.
In the same way, it is not the best promotion strategy to direct all traffic to one landing page. Different people have different purposes. If the traffic is directed to different landing pages according to the visitor's portrait, it will achieve better results.
When a visitor browses or clicks on a page, the whole process is basically subconscious, and they decide whether to continue watching within 3 seconds without thinking too much, but the original purpose is very clear, and they hope to see the expected result immediately. Therefore, a good page first "A clear value proposition". Repeatedly ponder whether the meaning of the most significant elements on the page is clear. If it is for the public, it is easier to understand than "looks great".
The value proposition can be interpreted in two ways:
1) Value Points
This is a value proposition that most people can recognize, that is, to describe the value of a product that can be clearly perceived by users, not just how good the function and performance of the product are, but where is the value that potential users think?