Maintaining (and ideally improving) your rankings and organic traffic during a redesign has three key components: An understanding of what is currently working with your SEO. Industry Email List Knowledge of common issues that arise with a redesign. A detailed plan of what will change on the new site. Ideally, you'll also be looking to understand your SEO weaknesses, as this will help you identify areas for improvement on the new site. Aim to not only Industry Email List maintain but improve your SEO with your new site. 1. What currently works If you're running SEO campaigns, you should (hopefully) have a good idea of what's currently working: which keywords and topics are ranking, which pages are getting organic traffic, etc.
Doing this analysis so you know what works is the intelligence that should be fed into the thought process for the new site. 2. Common Problems There Industry Email List are many reasons for a site redesign, and it can be as much about branding Industry Email List and technology as it is about generating traffic and leads. Items that can typically change or cause problems during a redesign include: Content can be deleted. (It won't be ranked if it's not there!) Content may be changed. Content can move through the site hierarchy. URLs may change. Page-level optimization may change.
New content can be added. New sections can be added to the site. New technologies or features may be used. New technical problems may be introduced. Internal linking structure may change. The domain name may by chance. The subdomain may change. The protocol Industry Email List may change. All of the above can cause issues with your rankings and organic traffic. And if there are multiple issues, such as changing the content and moving to a new URL, then it becomes more Industry Email List difficult to diagnose the root cause of the issues. If the domain name changes at the same time as the redesign, it can be more problematic. I would generally caution against doing these two steps simultaneously.