The first principle in military campaigns is to "concentrate superior forces to form an absolute advantage over opponents in local areas". This is not only the key to military victory, but also a guide for market operations. For enterprises, the success or failure of the base market channel development lies in the first wave of attacks. If the first wave is successful, the later period may be broken. If the first wave of attacks fails, all personnel will lose confidence in the market. It is inevitable to transform from the base market to the non-base market.
Therefore, if an enterprise needs to build a base market, it must win the first battle. The key to winning is to concentrate limited resources and make breakthroughs first. 2) "In the base market, every inch of land must be fought for" All markets are Fax List dynamic and have competitors. To cultivate a market no matter how secretive and low-key it is, competitors will follow and react. It will inevitably lead to a situation of face-to-face fighting in the local market.
Channel layout At this time, defending the outlets that you have already developed means half the success, because this market is not your own, and the fact that you have formed a real sales in this area is a breakthrough in itself, and it is also the most important channel. A wave of shock and market impetus. What a company is most afraid of, it can take everything. There is no one-size-fits-all enterprise in this world. According to the 8020 rule, 80% of the profits of enterprises in the region are created by 20% of high-quality customers.