Such as high technology or innovation. You cannot ignore knowing who our target audience is . Depending on this, the language and the type of channel to penetrate the chosen part of the market will not have the same path. The strategy will be different depending on whether we want to have an impact on millennials (in general, much more demanding because they are the most impacted) than on older people who look for other types of values in products.
While young people seek this innovation that helps them offer a good social image, the older age groups are more interested in price. The sectors in which the public buy email database tends to have greater loyalty are food, technology and everything related to the home, products that are largely selected thanks to a traditional or hereditary value for the simple reason that "in your home you will always there was such a mark.
This point must be taken into account, since generating interest in a public that has traditionally always bought the same thing is more complex. Of course, to determine the complexity mentioned above, an analysis must be carried out externally. When we already know the strengths and weaknesses, we must determine what is the positioning or what type of actions the competition is carrying out and what is the positive differential value of our products with respect to theirs; that is, if we have a guaranteed and demonstrable superior quality.