Yuanfudao has built a diverse ecosystem with its rich service scenarios and educational products. Its current valuation exceeds US$3 billion, and it has become the first unicorn company in the K12 online education field in China. This paper takes Yuanfudao products as the main body, combined with the development status of K12 online education industry, and analyzes it from the perspectives of product structure analysis, macro environment analysis, product status and competing product data, user portraits, product research, function optimization, operation, etc., and proposes corresponding optimization plan. Text directory: Apefudao Product Architecture
Analysis Product Macro Analysis Environment Product Status and Competitive Data User portrait Product research Function optimization Operational Analysis Summarize 01 Apefudao Product Architecture Analysis 1.1 Product Architecture Diagram 1.2 User flow chart 02 Product macro analysis environment 2.1 Positioning of the product itself Yuanfudao is an online tutoring phone number list app for general subjects in the K12 field. It focuses on live tutoring courses and uses fragmented time to provide systematic classes based on semesters, winter and summer vacations, and various special courses for subdivided subjects. Online learning, mainly for the test-oriented education and entrance examination,
the teacher's one-to-many network teaching online course tutoring. Yuanfudao is the vertical (in-depth) extension of the service scenarios of its tool-based products (Yuantiku, Xiao Yuansouti). service scenarios and educational products, improve business monetization capabilities, and build a diverse ecosystem. The market boundaries of its product positioning are also expanding. Yuanfudao is currently valued at over US$3 billion, making it the first unicorn company in the K12 online education field in China. 2.2 Macro environment of product market Data source: Analysys Qianfan