The reason is explained by the presence of its main competitor: Instagram . The latter is ahead of the precursor of ephemeral photos. After taking inspiration from Snapchat's features, Instagram is moving at lightning speed . Following the takeover by Facebook, Instagram then turned to innovation . Thanks to the budget of the social media giant, Instagram can now put many actions in place and quickly. Take the example of stories . Snapchat launched its stories in early 2013.
This allows users to share a succession of photos and videos with their subscribers, thus forming a story, a "Story" visible for 24 hours. Instagram is inspired by it and launches fax list this feature in 2016 by adding its little touch. On Snapchat, it is possible to write on the story: text, time, temperature. Instagram stands out from its main competitor and gives users more options. You can then add your location, polls, hashtags, question box, music, and time and date like on Snapchat. According to Business Insider , Instagram has 1 billion monthly active users compared to Snapchat's 255 million users.
This gives better visibility to published content as well as new features. It is by offering users attractive novelties that Instagram manages to seduce them. Snapchat is gradually placing itself in the shadow of its competitor. Nonetheless, Snapchat's revenue is up despite losing users. It is thanks to the Saudi prince Al-Walid ben Talal that the social network takes a breath of fresh air. The latter invested in the social network an amount of 250 million dollars thanks to the purchase of 2.3% of the capital of the company.