Bid management is a good example. First, we manually managed cpcs and bid brazil phone number list adjustments. Then it became automated as a smart bidding strategy like target roas. But then google added the ability to set ad group-level targets, mobile brazil phone number list bid adjustments, and seasonality bid adjustments. If desired, the bidding strategy with automatic target roas is quite manual if you take into brazil phone number list account all the parameters that you can now control.The simple fact that there are multiple settings and controls for automated tools should.
Be a guarantee that automations can be optimized if advertisers are brazil phone number list motivated enough.I recently asked advertisers the last time they had an account with a single cpc bid. Or the last time they had manual cpc bidding, they never changed. The answer for most was: "Never!" the target cpa and target roas goals also don't have to be the same across the entire account, nor should they be static. They should be managed for best results and certainly should not be treated as a set tool forever.Humans can understand data wondering.
Why I say target cpa and target roas should be monitored and managed brazil phone number list rather than left alone? We should because there are factors in everyone's business that affect conversion rates that google's prediction systems may not take into account. Automation only detects a change in metrics and, in its narrow scope of what it can do, may very well use that data to do the completely wrong thing for the business.Here's an example that I've personally encountered... One day, automated bidding noticed that conversion rates had dropped brazil phone number list significantly, so bids.