SEO measures that change year by year. How industry email list confident are you in your SEO? Can you say that it is useful for your business? Is it really necessary SEO? SEO has different measures to choose depending on the size and purpose of the site and brand power. Therefore, Mr. Ken Kimura, a cyber agent who took the stage at the " Digital Marketers Summit 2022 Winter ", gave a lecture on the selection and implementation of SEO measures that should be taken now by site type and industry email list search query. Mr. Ken Kimura, Director of SEO Lab, CyberAgent Co., Ltd., Joint Researcher, Institute of Economics, Kyoto University Queries can be divided into three types depending on the search intent.
Even if it is a query in a word, the industry email listof the user who searches is various. Kimura explains that queries can be divided into the following three types depending on the search intent. Informational : Search for information. For example, if you industry email list search for "ventilation fan cleaning" when you want to clean the ventilation fan, the sites of various companies from large companies to small and medium-sized enterprises and startups are lined up at the top of the search results.
Navigational : Search by service name, brand industry email list name, etc. when you want to visit a specific site. For example, if you want to see ABEMA, search for "ABEMA" and the official ABEMA website will be listed at the top of the search results. Transactional : Search industry email list by purchase or reservation. If you search for "air conditioner", you will find the sites of major home appliance EC sites and air conditioner manufacturers at the top of the search results.